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digital portfolio
Ian's Pizza Dad Cap
freelance project 2021
2 week project. Client requested design that could be embroidered and reproduced on corduroy material. For this project I wanted a design that felt distinctly "Ian's" and that I thought would be attractive to Ian's customers.
GRUNGE
PROCESS
I started the dad hat project by sketching 3 possible styles that I thought could work for the Ian's brand. The Grunge, The PNW and The Retro. I gave these 3 designs to the team and we put them to a vote based on which design the employees would wear the most. The "Grunge" design won that poll so I went forward with it and further cleaned up the illustration and added text for the back of the cap.
PNW
RETRO
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