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Ian's Classic T-Shirt

freelance project. 2021

Branded T-Shirt created to promote the restaurant and encourage brand loyalty. Printed back design and embroidered front pocket design.

PROCESS

For the T-Shirt I knew I wanted to use our new "Pizza Guy" mascot as the main feature. I looked at old branding from early cartoons as inspiration. The composition was fairly classic so most of my iterations had to do with choosing the right type font. I wanted something exciting but not too distracting or goofy. We landed on the comic book esque font to emphasize the style of the pizza guy and the current Ian's Pizza branding. 

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