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Ian's Merch Mascot

freelance project. 2021

Asset created for various merchandise projects as a tool to unite them under a common brand and trademark. 

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PROCESS

I wanted to create an image that could represent Ian's new phase of merchandise and branding. Their existing design work is very fun and borrows inspiration from comic work and quirky illustration so I wanted to stick with that inspiration for this project. I created the pizza guy as a sort of 'mascot' for Ian's, one that was recognizable and wearable. 

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The current Ian's logo is simple which makes it great for most applications but as a secondary logo I wanted something that had more personality and was more of a character that Ian's could use in projects that would benefit from a more personal and goofy feel. 

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