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Anti-Fast Fashion Campaign

student assignment, 2019

This 5 week project entailed choosing a global health issue and creating a campaign promoting that issue on multiple formats. I chose fast fashion as my issue and created a billboard and social media post for my campaign.

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For this project I started out thinking that I wanted a vintage feel to the campaign. However when I used the faded effect, the image looked tarnished and old, not what I was going for. I also chose to switch the type and background colors to give the ad some more punch and red is a color heavily associated with food.

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